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Issue 03
Good morning!
I’ve noticed in my scrolling that there are three predominate styles trending at the moment:
Hailey Bieber
Emma Chamberlain
Aimee Song (Song of Style)
These aren’t the originators of each style (tho maybe can give some creds to Emma), but they embody them well and consistently. Let me explain, and then you tell me your thoughts.
Hailey Bieber
She’s a model so you know she is able to pull off some wild silhouettes. Big blazers with tight tops and baggy low-rise pants. That bike shorts and sweatshirt Diana look. Big puffer coats, faux leather shirt jackets, and uh… this??
Emma Chamberlain
She made me rethink everything I thought was too weird to buy at the thrift store. Sometimes she looks like a dad, sometimes she’s a model, but she’s always fashionable. High-waisted cool pants with a simple top, or thrifted sweater with Hollister jeans. She’s brave in her color and pattern mixing, yet still makes it look approachable.
Aimee Song
I once found her book at the bookstore – just pages and pages of her outfits in Europe with no context. She’s got those strappy sandals, matching sets, silky blouses, and designer goods. Her brand could be cousins with Reformation and Orseund Iris.
Of course, we all have our own styles and no one is ever the exact same in their dress. Plus, everyone is influenced by everyone. Fashion has always had trends, however, and I think these three are representative of what’s popular at the moment. If you disagree, lmk! I want to hear all about it.
On trends
INCOMING
👜Shoulder bags - these are back and damn, they’re kinda cute tho? Much more of a trendy look than the typical crossbody or tote.
OUTGOING
🔮Tie dye – dare I say it, the fun minimalist pattern has reached its peak. When I saw Everlane release a tie dye tee, I knew it was on the decline. It will last the summer, for sure, but who knows after that?
Sales for the start of summer
Madewell – 35-50% off sale items. (ends June 22nd)
Nordstrom – up to 60% off items, plus an extra 25%. Department stores will have your favorite brands at unexpected discounts and these prices are honestly v confusing. (ends June 22nd)
American Eagle – up to 60% off everything.
Rakuten – Chrome plugin that gets you % cash back to your Paypal. I got an extra $60 so far :))
In my cart…maybe
Another day, another bodysuit. I saw this photo and thought it looked! so! cool! Who knew Puma was becoming the new Champion/Umbro?
Next week, we’re how to bring street style looks into normal people wardrobes. See ya! x Iris