my love for jacquemus
Issue 07: dreams of moving to the south of france
If you got forwarded this email, or got it be accident, why not stick around? Also, are these emails making it to your inbox?
JE M'APPELLE SIMON PORTE JACQUEMUS, J'AIME LE BLEU ET LE BLANC, LES RAYURES, LE SOLEIL, LES FRUITS, LA VIE, LA POÉSIE, MARSEILLE ET LES ANNÉES 80.
What a bio.
Simon is the person behind the elegant, south-of-France-beach-day brand, Jacquemus. Everything he loves in his bio is clear in his work, and clear in my ideal life. Inspired by his late mother, this brand has taken the world by storm.
I first fell in love when I saw this photo. A TINY BAG. With a TINY INVITATION. Each time I have a bit of extra cash, my mind wanders back to this.
Since then, I’ve fallen in love with his simple and elegant silhouettes – the dresses look that like they were draped and shaped by the ocean breeze. Something about his cuts feel so approachable yet still worthy of a runway.
I could talk incessantly about the adorable and absurd bags, the starting efforts for diversity in his shows, their shift to sustainable selling cycles, and his freaking incredible show locations. (in the middle of a lavender field?? an endless wheat field out of a dream??)
But what stands at the core of it all, what draws me the most, is the life he portrays. From the short clips of cars driving in the French streets to dappled shadows in the early morning. From the little wooden knives and forks on a blazer, in case you find yourself at a picnic, to his love for his hometown, his grandma, and love as a whole.
His designs aren’t complicated (they’re sometimes barely even there). And while I know that his life has been and continues to be difficult in ways he’ll never share on social media, I am always reminded through his work that life has its good parts.
I am reminded to relax, and notice all the peaceful movement around me. I’m reminded to be playful, love color, and most of all, appreciate the way my hometown has shaped me, for better or for worse, because I may be here longer than I thought.